Popularity for Sale

If you want to make a lot of money in America, you need to find something trendy, and then milk it for all that its worth. For example Dutch Brother's Coffee is the same as any other drive up coffee stand, but what makes them stand out is the flirtatious and always beautiful college kids selling the drinks.

I dare say, that Dutch Bro's is not even really selling hot beverages. What they are selling is the product of "Cool."

And why not. Think about all the average products that have made it big simply because someone told us it was cool, or better yet, that we would be cool if we had this. Can't think of any? How about every cell phone advertisement out there. What about the iPod? The best example is Axe body spray. Nobody actually thinks that smells good, yet every teenage boy seems to be bathing in it, hoping that girls will rip their clothes off. It's not gonna happen.

So if you have an inferior product, don't worry. You just need a good marketing strategy that convinces people they will be much cooler if they have your product.